Brand Identity, Collateral, Illustration
Blank Canvas
2023
The brand identity for Blank Canvas, a 3D visualisation studio, centers around their unique position as a bridge between imagination and reality. The brand visually represents this through the transformational space of the canvas, where ideas become a reality.
Typography plays a vital role in conveying the concept of change and transformation. The brand features a geometric sans serif, chosen for its clean and strong foundation, and a high contrast serif, selected to evoke elegance and refinement. By pairing these two typefaces, the design creates a unique juxtaposition, transitioning from a blank space for ideas and imagination to a refined and crafted canvas.
The use of a single square as the basis for the design represents the pixel, the building block of all 3D visualisation, as well as the canvas for creation. The typography uses the structure of the square to form the shape of the canvas as the brandmark.
The monogram is also constructed from a perfect square, adding a level of refinement to the brand.
Finalist in Brand Identity, AGDA Awards 2023.