Brand Identity, Menu Design, Signage, Website, Illustration, Uniforms + Merch
Ode to Sirens
2023
Reviving the front bar of the historic P&O Hotel, Fremantle.
Ode to Sirens is an ode to the local creative industry, an ode to the musos, writers, poets, artists alike.
Channelling the spirit of the 60s and 70s, the bar celebrates the local music scene with vinyl records, local and historic gig posters and dj decks, bringing a vibrant and inclusive local pub to Freo’s west end.
The brand identity captures the moment when inspiration strikes and ideas are jotted down as a loose composition.
The letters ‘ode’ are composed like notes on a stave, bringing in visual cues from music. The letters move lyrically upwards resembling a simple tune.