Brand Identity, Illustration
Wildhand
2023
Wildhand is an independent, regenerative farm located in the Adelaide Hills. Surrounded by vineyards, small historic towns and family-run farms, Wildhand is focused on being an important part of the regenerative approach that micro farmers are doing to better our environment, help climate change and improve our nutrition and health through food.
Wildhand offers native flowers and biodynamic fermented foods that are good for our gut bacteria, sourdough bread and pickled vegetables from the veggie patch.
Everything we create comes from nature to begin with. With this idea at the core, every element of the brand is handmade, wild and raw.
Using foraged twigs and natural brushes, loose, organic handwriting created a logo that represented the artisan aspect of the farm. The kangaroo paw became a natural symbol of Australia’s wild hand.
The line quality of the logo is rough and loose, showing the texture of the paper and natural fibres this comes from.
Handmade artwork is perfectly imperfect, even messy in ways. Mistakes, textures and rough edges have a raw beauty that is so different from our digital world. These are the perfect imperfections that bring ‘wild’ to life.
Wild, from nature.
Finalist in Brand Identity, AGDA Awards 2023.