Packaging Design, Cultural Consultation, Market Strategy, Brand Identity, Illustration
Forest Fresh
2023
Forest Fresh produce active honey from the pristine forests of Western Australia. Honey has been in the family for over 100 years, and Forest Fresh approached us to launch into the international market and share their exception honey with the world.
The project began by speaking with cultural consultants across Japan, Singapore and Hong Kong, to find out about different gifting culture and traditions. The scope, size and variety of honeys were decided through the market feedback.
Consultants were engaged at every stage of the design process, to ensure the designs would be a success in each of the markets.
Translation was later facilitated for Japanese, Chinese and Singaporean markets.
Custom sleeves in 6 different colourways were designed in 3 languages, along with product brochures to create a complete gift package that could be easily adapted for each market.